1. The Two Methods for International GMC Targeting
- Method 1: Google Currency Conversion (Automated): Google shows the ad in the foreign shopper's currency, but when they land on your store, the checkout remains in your base currency. (Low conversion rate).
- Method 2: Multi-Currency Localized Feeds (Recommended): Using Shopify Markets subfolders (e.g.
/en-gb,/en-ca,/en-au), customers see local currency on the ad, landing page, and final checkout. (Generates +38% higher conversion rate).
2. Configuring Shopify Markets & GMC Sub-Feeds
In Shopify Admin, enable Shopify Markets for each target country. Ensure you select Subfolders (e.g. yourstore.com/en-gb/) rather than subdomains.
In Google Merchant Center, add the localized subfolder feed as an additional target country or configure supplementary feed rules to match the URL parameters.
3. The Shipping Matrix Rule for International Countries
For each country you add in GMC, you MUST configure dedicated shipping tables in Merchant Center settings that match your Shopify international shipping rates down to the cent.